Event Marketing
An invitation is a promise: attend this event, and you’ll be talking about it for weeks. Whatever the occasion—awards, entertainment, a good cause—the invitation should inspire an excited, “Yes! I’m in.” We love working with clients to make sure that happens.
For an invitation to the Latin Recording Academy’s “Person of the Year Tribute” to Juan Luis Guerra, metallic inks and a vivid yet earthy palette capture the strength and energy of the artist’s music.
This invitation for the cover of the British American Business Council’s Festival Ball uses the image of the Union Jack reflected in Cinderella’s glass slipper (what other image works better for a ball?)
The invitation to the Latin Recording Academy’s tribute to the legendary Gloria Estefan called for metallic gray, black, and gold in a sophisticated color-block design.
The sepia-colored keyboard and vintage microphone are a nod to the legacy of Blue Note Records, which was honored at this Grammy “Salute to Jazz.” Gold foil and embossing added a celebratory note to the logo.
Nuit Blanche — Paris’s annual nighttime art festival — was the theme of a fundraising gala for Le Lycée Français de Los Angeles. A black-and-silver palette and romantic shot of the Eiffel Tower lent a fun and very French feel to the invitation, program, tribute book, and other items such as tickets and auction catalog. The two-color palette kept the cost in check.
Invitations for Grammy “Salutes” honoring Classical Music, Jazz, Industry Icons, and Gospel Music used elements from The Recording Academy’s graphics guide and featured pearlescent inks in rich jewel tones along with foil stamping and embossing.
For three Grammy “Salutes”—to Industry Icons, Jazz, and Classical Music—the fold-over invitation resembles a silk necktie against a dark suit. Embossing plus silver, brass, and gold metallic inks enhance the glamorous effect.
Program for a Latin Recording Academy event, the “Special Awards Presentation.” Our goal was to hit the visual sweet spot between fiery and formal.
The power of the giant redwoods echoes that of the justice system in this illustration for the cover of an invitation for a Natural Resources Defense Council’s litigators event.