packaging

Six seconds is all you get to grab the typical shopper’s attention. In a flash, packaging must signal your product’s quality, benefits, and the essence of your brand. Above all, it has to be memorable — on the shelf, online, and in ads.

Wine labels are notoriously challenging. The bottles must be easy to spot, impossible to forget, and convey the character of the winery. Our logo, inspired by the name and executed with foil-stamped gold brush strokes on a black background, along with elegant typography — met the client’s brief for labels with a top-quality, classical look and feel.

Retro can say “artisanal” —  the hand-lettered style on the unique packaging for this line of flavored seltzer waters is fun and conveys the craftsmanship of a bygone era.

Our brief was to design a line of yogurt packages that had a European feel and reflected Alta Dena’s brand position of healthy, pure products. The cream-colored tub stands apart from other yogurt packaging, and the elegant lettering and delicate illustrations promise a Continental-style treat.

We always welcome our clients’ ideas and input. For this meditation CD, we featured one of the client’s own landscape photographs. The tinted images suggest different levels of consciousness.

The candy-box feel of this line of cosmetic gift packages was created with a mass-market/drugstore consumer in mind. The Color Workshop featured a gift-wrapped design and a background that could be refreshed each season while maintaining a strong visual identity.

The identity and packaging for this Jamaican food company’s product communicate the colorful Caribbean source of their recipes, the owner’s personality and love for the cuisine of her culture while maintaining a strong retail shelf impact.

The Story of Color was a higher end line of cosmetic gift packaging for mass market/retail stores – this one a little more expensive than the Color Workshop line. Each product in the line was contained in a package constructed like a book with titles like “The Story of Lips”, “The Story of Eyes”, etc. We used a pearlescent cream background with tiny gold stars and finished off the packages with a red tassel to create a luxurious identity.

The client in this case had found a new way to dispense honey in this press-top container whose narrow vertical format created a challenge. Using a fun border of bees and a sunny, retro, graphic approach the design displayed all the necessary copy and stood out on the shelf.

Packaging for this season of the Color Workshop product line for the mass market/retail environment maintained the strong visual identity but with a darker, rich color palette. Colored bands with photographs and description of the contents wrapped around each package to reinforce the feeling of a fun, exciting gift.